Our love for the designer brands Shopigo.com retails had us running to every meeting. Our strategy for e-retailer Shopigo.com was to reverse the normal route for retailers from shops to e-commerce; we suggested they as an e-retailer opened a showroom. The premises soon became a focus for influencers and enabled photoshoots that would have otherwise been impossible with just a digital presence. Our strategy established that Shopigo.com had the cool stuff and soon TV series approached the brand for product placements.